Today, we’re excited to introduce PortraitLite—the industry’s most flexible and empowering offering yet. The best part? You keep 100% of your revenue and profits. No revenue share, no monthly fees, no long-term commitments, and no interference in your business decisions.

With PortraitLite, you get full access to our platform through your Portrait360 account—giving you a 360-degree view of your business, from operations to patient care. Paired with our financial services—like credit, direct investment, and equipment financing—PortraitLite helps you grow faster and more efficiently, all while maintaining complete control with no percentage-based fees.

When we started Portrait in 2019, our goal was simple: to ensure providers like you keep the full value of your hard work. Back then—and unfortunately, still today—entrepreneurs had two options for starting independent businesses: navigate the complexities alone or partner with platforms, medical directors, or franchisors that took up to 10% of gross revenue. This often meant losing 50% or more of your net profits, with no financial investment from the partner. That didn’t sit right with us.

We knew something had to change, so we flipped the script. We built PortraitLegacy, our first offering, to give entrepreneurial providers a better opportunity—guaranteeing up to 30% of gross revenue while covering all startup, operating, and product costs. This approach often doubled or tripled providers’ annual incomes. Along the way, we created a comprehensive platform with everything you need to launch and run a successful independent business—from operations and compliance to real estate support and coaching.

As we scaled, we kept hearing the same feedback: Portrait’s platform is great but we need more flexibility. We got it, and knew we could do better. That’s why we spent the past year rethinking everything, listening closely to your input, and making changes that truly align with what you need. That's why we built PortraitLite.

Our platform offers modular tools that can be used individually or as an integrated system to streamline operations and fuel growth, helping you compete with the biggest players in aesthetics. These tools include electronic health records, inventory management, marketing automation, membership programs, point-of-sale systems, financial services, scheduling, and more—features that are often expensive, hard to configure, and unfortunately just out of reach for smaller businesses.

You deserve the flexibility to keep what you earn, make your own decisions, and access the same competitive advantages as the largest medspas. That’s why we created PortraitLite. And for experienced injectors who want less involvement in day-to-day operations, our original PortraitLegacy offering still guarantees up to 30% of gross revenue while we handle the rest.

At the end of the day, it’s about giving you the freedom to choose what works best for your unique journey. We know entrepreneurship isn’t one-size-fits-all, and we’re committed to giving independent business owners real options. We’re excited about what’s ahead and can’t wait for you to experience the new and improved Portrait.

Our mission is unwavering. We're fully committed to leveling the playing field in aesthetics so entrepreneurs can thrive. And if we ever miss the mark, we want to hear from you. We’re dedicated to staying flexible and responsive because we believe that’s how real progress happens.

With appreciation,
Praveen Ramineni & Dr. Patrick Blake
Co-Founders of Portrait