Father's Day is right around the corner! This year, Dad deserves something extra special to upgrade his upkeep. Spoil your father figure with a treatment they'll never forget.

The number of men interested in medical aesthetics is rapidly growing. In 2019, men made up almost 30% of the market for minimally invasive cosmetic treatments. Men sought out treatments like Botox®, fillers, and laser treatments to brighten and refresh their skin.

This year, treat Dad to one of 2022's most popular cosmetic treatments for men.

Neurotoxins

Neurotoxins are the most popular injectable treatment among men -  more than a quarter-million men get neurotoxin injections every year. The most popular neurotoxin, Botox®, reduces the signs of aging and gives men a refreshed appearance.

What is Botox® and similar treatments?

Botox® is a serum made from neurotoxin botulinum toxin type A, which can be injected directly into animated muscles to relax contractions and smooth the appearance of lines and wrinkles. This nearly painless procedure is perfect for Dads new to the aesthetics world as providers routinely use the smallest-gauge needles available on the market. Popular alternatives to Botox® are Dysport® and XEOMIN® which produce similar results.

What are the benefits?

Neurotoxins are generally safe and effective treatments to combat signs of aging at every stage. Clinicians can administer them in the office, and appointments seldom take longer than an hour. Clients will start to see results about two weeks after their injections, and the effects last for several months. Side effects are usually mild and include bruising or swelling at the injection site.

What are the common treatment areas?

Men often seek out neurotoxin injections for their glabellar lines (furrow lines between the brows, commonly called "11" lines), as well as the forehead and crow's feet. Male clients may have different goals than their female counterparts, so providers should discuss that with the client before starting treatment.

How often is it recommended?

Neurotoxins last anywhere from 3-6 months. Clients can come in to refresh their treatment when they notice the effects starting to fade.

Soft tissue filler

Soft tissue fillers, also known as dermal fillers, have been gaining popularity among men with Restylane® and Juvéderm® being among the most popular. Providers should discuss treatment goals and work with clients to set reasonable expectations and give them the results they want.

What are dermal fillers?

The most common ingredient for dermal fillers is hyaluronic acid, a naturally occurring humectant in the human body. The synthetic version can be used to replace skin volume lost due to age, fill wrinkles, and provide non-invasive reshaping.

What are the benefits?

Treatment with fillers is immediately noticeable, so clients leave the office with an idea of their final result. The treatment is generally safe and effective, with mild side effects like bruising and swelling. Hyaluronic acid fillers can be dissolved, so clients can reverse treatment if they don't like the results.

What are the common treatment areas?

Men often seek out dermal fillers to augment their chin, define their jawline, smooth nasolabial folds, or fill deep-set lines and wrinkles for a more youthful appearance.

How often is it recommended?

Dermal fillers last up to a year. Clients can return for treatment when they feel like the effects are fading. Providers should use their judgment about whether it is safe to add more filler to any particular treatment area.

Chemical peel

Chemical peels are in-office procedures for deep exfoliation to refresh the skin. Providers may offer a variety of peels, ranging from mild to more intense.

What are chemical peels?

A chemical peel is a treatment where a provider applies a layer of exfoliating chemicals such as glycolic, lactic, or salicylic acid to the skin. The peel removes dead skin and surface imperfections to reveal brighter, smoother skin. Side effects are dependent on the strength of the chemical formulation, ranging from a mild stinging sensation to redness and flaking.

What are the benefits?

Chemical peels improve the appearance and texture of the skin and diminish the look of dark spots and fine lines. The result is a brighter, smoother, and more evenly toned complexion.

What are the common treatment areas?

The face is the most common place that men want a peel, though the chest, hands, and back can also benefit from treatment.

How often is it recommended?

Treatment frequency will be determined by your provider based on your unique concerns. For light peels, clients can typically return every 4-6 weeks for treatment. Deep peels, which have a significantly longer recovery time, are only necessary once every year or two.

Laser skin resurfacing

Laser resurfacing is a catch-all term for any treatment that uses light therapy to improve the look of the skin. There are a variety of laser treatments, including IPL, fractional lasers, and pulsed dye lasers. Not all providers offer this treatment since it requires specialized equipment.

What is laser skin resurfacing?

The purpose of laser therapy is to use controlled bursts of light or energy to remove the surface layers of skin. This treatment is performed in-office and takes about an hour. The process can cause some discomfort, and many clients benefit from a topical numbing cream. The side effects are usually mild and include redness and tenderness.

What are the benefits?

Laser resurfacing can reduce the appearance of dark spots, uneven skin tone, and acne scars. It can also reduce the appearance of fine lines and stimulate collagen production for long-lasting rejuvenation. The process can diminish the signs of sun damage and past breakouts. The effects can be visible within a few days. Skin usually looks refreshed, refined, and more youthful after a laser resurfacing treatment.

What are the common treatment areas?

Laser resurfacing treatments are typically reserved for facial skin.

How often is it recommended?

Clients may not need laser resurfacing again for several years if they take the proper steps for care of their skin and protect it from sun exposure.

To learn more about incorporating these treatments into your business, contact a Portrait specialist today.

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